The only way an idea like that works is if the actual creative is strong and the product is great or people won't buy it, and in this case the creative was strong and the hidden bonus is that you had no idea who created the work. The songs are legitimate songs with hilarious lyrics. It spoke clearly to the tone of the brand, it had great fun and wit. "The Wendy's piece was a clear winner for us. Even the artwork adds to the joke, a quiet celebration of the signature Wendy's 'We beefin' square patty." -Rebecca Rienks In this day and age, when trolling is standard practice from the president on down, I love that they leaned into that contentious sentiment with a giant dose of humor. "This was perfect for so many reasons, but mostly because it took something that seemed so incongruous to the nature of the brand-fiery with a heavy dose of snark-and turned it into a playful voice that not only made sense, but provided a gateway for untold shareable quips and content. What some of the Use in Music jurors thought of the work: Wendy's, "We Beefin?" Grand Clio in Use of Music.And to read about the nine Grand Clio winners in the traditional Clio Awards program, click here. The work was honored Wednesday night at the Clio Awards in New York City.Ĭheck out the two campaigns below, and what some of the Clio Music jurors thought of the work. But in the end, the jury felt that Logic's work brought incredible attention to a pressing issue that's often out of the spotlight. Two other gold winners-the Childish Gambino video "This Is America" and Spotify's "David Bowie Is Here" campaign-were also in the running for the Grand. The Music Marketing jury, meanwhile, chose Logic's moving anti-suicide anthem "1-80" as its Grand winner. The 10-minute collection of raps poking fun at McDonald's, Burger King and Wingstop wonderfully and lyrically extended, in music form, Wendy's well-documented Twitter beefs with its competitors. The jury exploring Use of Music picked VML and Interscope's comical "We Beefin?" mixtape for Wendy's as its Grand winner. The 2018 Clio Music juries picked two Grand Clio winners that have vastly contrasting emotional energies, but are united in the end by their fresh and unexpected creative approaches.
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